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Wednesday, February 17th, 2010

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Being Interested in Others – Creates Your Network

Being Interested In Others – Leads to Interest in You

In these current times of what I am going to refer to as a social media blast; where everybody who is anybody is telling you to be social media it is surprising that many entrepreneurs / businesses are still struggling to generate interest in themselves and their products or services.

One would assume with the plethora of SEO tutorials, social media tools, community based applications, boom in entrepreneurship and the endless internet marketing avenues that everybody would be having one amazing huge conversation… pfffft!

The one word people aren’t taking care to note enough is ENGAGE.

It’s the word tucked inside all the articles that are using buzz words like ‘community’ and ‘network’. People are staring hard and loving the idea of communities but are wondering why nobody has the faintest interest in being in their community. I summise:

It is because you do not have the faintest, honest, interest in theirs.

I have been falling in love with the idea of ‘networking to achieve community’ stuff for a while but it was only when I forgot about the end goals that are publicised everywhere and literally just stopped. LISTENED


I began entering into random conversations and letting people just talk to me. What is amazing is that rather than shouting in a crowd for their attention ; if you let people talk to you and you listen,, respond.. honestly there is only one ultimate consequence (for the normal human ):

‘What do you do’ / ‘What do you think’ / ‘Who are you’/


Then you have a perfectly natural development of a relationship as you have been invited to talk more about yourself , your product or service.

Think about it this way : what has or do you believe is the more natural and thus more likely to succeed and LAST way to form a relationship in modern day society? Is it, randomly going up to a woman / man in a bar and saying ‘heeey, i want your number…’ and hoping for a positive response to your advances?

Or does your chance of success increase exponentially after a honest, no strings conversation or after a few brief meetings where comfortability and familiarity are established?…

Communities and Interest takes time, take the time to develop them in the proper way.

2 Comment to “Being Interested in Others – Creates Your Network”

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by MindofMel: http://mindofmel.co.uk/being-interested-in-others-creates-your-network/ – Show interest in others to organically grow your network…

  2. Kate says:

    Great post. I agree with you 100%. In today’s age of transparency, it’s easier than ever to tell when someone is being insincere or not being genuine. And that is such a repellent to people. Community is a concept of mutual engagement.

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